Benefits of Mobile Apps
Benefits of Mobile Apps
Early 2007 was the beginning of smartphone era with Steve Jobs introducing the revolutionary IPhone and then Samsung with their Smartphones to compete with then leading phone makers like Nokia, BlackBerry, HTC and Sony-Ercisson.
This created the platform for mobile apps.
The two biggest app stores are App Store for IOS and Google Play for Android. Other major App Stores are Microsoft’s Windows App Store for their Windows Phone and BlackBerry World – App Store for their BlackBerry Phones.
IOS and Android based Apps are most preferred mainly due to the Apple’s App Store and Google Play. Mobile Apps were initially focused more towards gaming and music / video streaming.
Over the years, Mobile Apps has become more relevant for creating and delivering valuable content a preferred alternate to an official website. Mobile Technology has transformed many businesses the way they operate and serve customers.
"With the rise of beacons and Geo-targeting, it’s become increasingly easy to target key users with location-specific,...